Brand Finance has announced the most valuable brands of 2021. According to the statements, Apple became the most valuable brand in the world for the first time after 2016. The company’s brand value, which gained 87.4 percent, reached $ 263.4 billion.
Brand Finance, which creates a list of the world’s Most Valuable Brands every year, announced data for 2021. In the statements, it was announced that there was a development that was closely related, especially to technology enthusiasts. That’s because US-based tech giant Apple has topped the chart for the first time since 2016. The company has finally managed to overtake Amazon, which has been at its peak for years.
Apple’s brand value rose 87 percent to $ 263.4 billion, according to disclosures by Brand Finance. The rise has left Amazon’s $ 254 billion worth behind. As such, Apple has become the most valuable brand in 2021. The top four companies, following Apple, were Amazon, Google, Microsoft, and Samsung respectively. Among the top five companies, the least valued was Google, up 1.4 percent.
Here are the top 10 Most Valuable Brands of 2021
Brand Finance says coronavirus pandemic determines companies ‘ fate In this context, Apple’s innovative steps since last year and subscription services have increased the company’s brand value. Similarly, Amazon has continued to be valued thanks to its growing e-commerce sector. According to Brand Finance, Google’s biggest revenue is advertising, and declining ad levels during the pandemic period were one of the factors that reduced the company’s growth.
Tesla becomes most valued brand by percentage
Brand Finance’s research shows that Tesla’s brand value in 2021 is about $ 35 billion. Although this value remains small next to the tech giants, Tesla has made history as the most valuable brand of 2021. The company’s growth rate was 158 percent. Following Tesla was Alibaba, China’s largest e-commerce provider. The company’s brand value increased 100 percent to $ 39.2 billion.
6 of the 10 brands that lose value at the fastest rate are made up of aerospace companies
One of the sectors most affected by the coronavirus pandemic was aviation. As a result, this also directly affected the ranking of the world’s Most Valuable Brands. In this context, the most undervalued company on the list was Boeing, with 40 percent. Similarly, American Airlines lost 40 percent. Companies such as United Airlines, Delta, and Airbus also lost about 38 percent in value, making history.
Another category that Brand Finance draws attention to is the digital world. In this regard, Netflix was the most valuable company among its competitors. The total value of the brand, valued at 9 percent, reached $ 24.9 billion. Spotify, on the other hand, has also come across as the best in its field, crushing its competitors. The valuation of the platform was 39 percent. However, video game companies such as Electronic Arts, Tencent, and Activision Blizzard have also managed to cement their place on the list of Most Valuable Brands.
